The number of social networks is abundant and the choices to market your business are endless. But blogging is truly the one thing that will make an impact on your marketing efforts and bring your campaign full circle.

But why is blogging so important?

First and foremost, a blog is the best way to enhance the on-page SEO (search engine optimization) for your website and improve its organic rankings on search engines. Since Google and other search engine spiders prefer to index websites that refresh their content on a regular and consistent basis, a blog is the best way to do that. Ensuring the blog is keyword rich with .5%-1% keyword saturation – meaning your keyword is present at the most one time in each paragraph – will improve your likelihood of being indexed more often by search engines.
From a reader’s standpoint, blogging will allow you to establish yourself as an expert in your industry. This is your platform to share with your readers your thoughts, opinions, advice, and breaking news about your field. If a reader is comparing two professionals and considering hiring one of them, and one has a website writing consistent blogs about topics that may strike a chord with the reader, he is more likely to feel a connection with that professional. Are you taking this opportunity to reach out and educate your audience?

We love it when our website is ranking higher in search engines and we are getting a significant amount of traffic due to our blog. But aren’t we all in business to get leads? And convert those leads to customers? Can you hear James Earl Jones whisper “If you build it, they will come?”

Your blog can create that platform that attracts customers. Its then up to you to create a landing page to capture the leads, then convert the leads.

Don’t miss this golden opportunity to turn your readers into customers.

If you have taken the time to write blogs and have built a following of readers, make sure you are closing the loop on the sales cycle and capturing these leads.

Once you have invested the time to build an amazing website, don’t let it go stale and slip down through the rankings. Be that industry leader and keep your website fresh and engaging with a blog post.