This past weekend was the Super Bowl. The 1 day of the year when 112 million people get together to watch the best of the best. Most of the players brought their A-game, but there can only be one winner, right? But I'm not talking about the football game. I'm referring to the commercials.
Are you experiencing this same sense of doom and dread in your business? Perhaps it's because your marketing is as ineffective as trusting a borrowing animal to predict the weather.
With the evolution of the internet, websites and social media might make it seem like marketing has become harder because there are so many choices, but actually it is easier. You don’t need to be everywhere, all the time. You just need to be at the right place, at the right time.
Once you have identified the answers to who, what, where, how and why, you will have created a comprehensive marketing strategy that isn’t one-size fits all and will create lasting results.
If you want to win the prize, in this case your customer’s business, then you need to be noticeable when and where they are looking for you.