Including visual assets in your social media marketing will undeniably bring life and attention to your content.
How do you compete for real estate on Facebook's new feed?
Every company is unique and different and special. Every business has their own strengths and weaknesses. Don't worry about the competition's strengths; focus on your own. This is what will make you unique.
The more you write fresh, compelling content, the more Google will recognize your site. This will help your SEO, which in turn can help push your website to the top of search engine results.