Were you aware that it costs more per lead to go out and find a customer than to get a customer to find YOU? The best marketing strategy today is to be ready and accessible for customers when they are looking for your business.
Over 70% of people trust peer-to-peer recommendations more than advertising. And they discover these reviews in the vast world of social networks. 73% of small businesses use Social Media marketing. But Social Media marketing is more than just creating a Facebook page. Whether you are a business-to-business or business-to-consumer company, the best Social Media strategy involves creating a plan that includes the right social networks for your business. With the right strategy, Social Media Marketing can help your business to manage customer service, create loyalty and build sales. Enhancing your local search engine listings will improve your presence on search engine results pages.
Reasons for using Social Media
1. Spread the word about your brand. Use the power of reach and the vast network of your friends and make them your brand advocates.
2. Drive sales with messages about products, offers, and promotions. Nowhere else can you announce new information instantly to thousands of people.
3. Provide great customer service. Use Social Media as a tool to answer questions, address concerns and show a more personal side of your brand.
4. Keep your customers coming back. Social Media is not only a fantastic way to announce new products and specials but also build a loyalty program and create offers exclusive to Social Media platforms…a great way to track your ROI!
We will begin with a social media check-up, analyze the buying habits of your customers and create an inbound marketing strategy tailored to your demographics. Our social media plans range from basic platforms that include Facebook, Twitter, Pinterest, LinkedIn, and Google+, to more strategic and targeted efforts that include blogging and press release writing. We can manage campaigns for you or build a plan that we can train your staff to maintain.
To improve the organic search engine results of a website, search engines like websites that routinely update content. Blogging is the best way to accomplish this. By submitting routine and regular keyword-rich blogs 2-4 times per month, you improve a website’s search engine results. In addition, blogs provide valuable information for your visitors and establish you as an expert in your industry.
Building a substandard website is akin to creating a brochure that you don’t print. If no one sees it but you, it’s useless. We develop custom websites that are functional, interactive, user-friendly and enhanced with search engine optimization features so that you will rank higher on Google search results. Since 75% of consumers don’t search beyond page 1, building an optimized website is the first step to being discovered.
Search Engine Optimization
Search Engine Optimization is part skill, part art, and our team is the best at ensuring that your site will rank higher than your competition. With 85% of all of the traffic to your website generated by search engines, if your site isn’t on the first page of Google, Yahoo! or Bing, you are missing out on potential clients who are looking for services that your company offers and you are leaving money on the table.
Because 70% of visitors click on organic searches on Google, we work to ensure that you are found at the top of search rankings. We don’t use automated tools to modify SEO because each site is unique. Our expert team works to modify meta tags, internal links, link building, on-page optimization and many more unique methods to deliver results. If paid advertising is needed to enhance your appearance on Google, we can create a pay-per-click advertising campaign to drive additional traffic to your website.