I have spent the past 27 years working in sales, marketing, and advertising. And the most rewarding part of my career is when I help small and medium-sized companies launch and grow to success. I have personally launched dozens of brands and believe that it’s never too late to launch or re-launch your business. Every day is a fresh start to declare, “Today is the day I will take my business to the next level!”
So why marketing?
When I went to college I dreamed of being a meteorologist. Growing up in the midwest I had a fascination with tornados. Then after moving to Florida, I was confronted with hurricanes. But there was one problem. I didn’t have a very scientific mind. A guidance counselor suggested I major in marketing, but I had no idea what that meant. I soon learned what all marketers know, that marketing is a blend of psychology and sociology. I wanted to know what makes people tick, and how I could leverage that knowledge to helping them get what they want. One of my strengths is understanding the psychology of the consumer; their shopping and buying habits, their pain points, and the best way to take that data and create a marketing plan that can help businesses solve consumers’ problems. That’s marketing!
I love helping business owners design creative marketing strategies so that they stand out amongst their competition. I believe that content creation will make them the expert in their own industry. And when businesses stop trying to sell to customers and instead build the know, like and trust factor to become a trusted advisor, customers will find THEM and buy.
I can teach you to fish
I believe that anyone can learn to do anything. Nothing brings me more joy then when I teach a business owner how to develop and grow their brand. When you have a deeper understanding of your own business and who your ideal customer is, you will spend less time and money trying to stand out in a crowded market space.
Thanks for allowing me to join you on your journey. I can’t wait to see your business thrive!