This past weekend was the Super Bowl. The 1 day of the year when 112 million people get together to watch the best of the best. Most of the players brought their A-game, but there can only be one winner, right? But I'm not talking about the football game. I'm referring to the commercials.
Are you experiencing this same sense of doom and dread in your business? Perhaps it's because your marketing is as ineffective as trusting a borrowing animal to predict the weather.