The smartest marketing strategy is to ensure you are present when and where customers are searching for your product or service. Creating lead generation campaigns and engaging with prospects builds that know, like and trust factor we’re all searching for in a business partner. Your campaigns should include lead nurturing efforts to educate and stay connected with customers so that you can convert more sales when they are ready to buy. If you skip this crucial step, it’s like asking the customer to marry you before you’ve even had your first date! And once you have won their trust, you need to cultivate the relationship with your customer by delivering top-notch customer experience. This will create raving fans and they can’t help but tell everyone about it!
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